Websites that work…you’ve come to the right place.
Building a great website for your business is a little like laying good foundations for your house. Selecting the right platform and approach up front will save you headaches and cost in the long run. It will also give your business a better chance of cutting through and gaining visibility online.
We’ve got the experience to help you select the best options and develop a strategy for growth and success.
Developing effective websites that are designed to be secure, look great and address business objectives.
Strategy & Planning
Before launching off the rocks, it’s important to check the conditions for opportunities and dangers. This process should involve reviewing marketing objectives and a little market research. From here, we can create a simple roadmap to refer to and keep the process on track.
Content Development & Optimisation
Content is key to a great website, you may already have a base to begin with. Once a sitemap has been developed, each page of the site will require text and media. It’s important to optimise these for local search results as well as ensuring good flow, easily accessible information and readability. SEO (Search Engine Optimisation) is an important component of developing content. We’re experienced researching search trends and applying the findings to website content and setup to help people find your site.
Design & User Experience
Clean, spacious design helps draw people through the site. We can assist with developing or refining brand style – including logo, fonts, colours and general tone of voice. Once this is nailed down, we can set about creating the overall look and feel of the website. This will be combined with content and navigation, keeping in mind Search Engine Optimisation and user-flow. Importantly, the site will be optimised to work well on mobile, upwards of 70% of visitors will be on their phone.
Although there are a range of options, Squarespace has become our platform of choice. The company has a focus on developing an eco-system of marketing tools that can be centrally managed from one location. Modular elements such as Shops, Blogs, Bookings and Email Marketing can be utilised in a turn-key fashion.
Being a ‘managed platform’, Squarespace take care of site speed, security, updates and maintaining the hosting environment. There is also a focus on ongoing refinement and development of systems.
Handover & Ongoing support
When a site is built well, there are numerous settings and configurations required to optimise the setup. We make sure these are all documented and provided so that you have complete ownership and visibility over the site. If you choose to manage the site ongoing, all the relevant info is available, or we’re happy to jump in and assist if that is the preference.
Investment Management, Kingscliff
Pilates Studio, Casuarina NSW
Mothers' Group, Kingscliff NSW
Builder, Tweed Coast NSW
Community Group, Casuarina
Builder, Casuarina NSW
Natural Resource Consultants, Kingscliff NSW
Consultant, Southern QLD